Need a New Signature Scent? Try These 13 Luxe Perfume Brands

New fragrance, new you.
Last Updated
Feb 10, 2022

Fragrance is extremely personal. What tickles one person’s senses may not do it for another. That, combined with how our body’s chemistry mixes with a fragrance formula, means a perfume can smell wildly different from one person to the next. But if there’s one thing that remains true, it’s that several perfume brands repeatedly create popular fragrances that are beloved by most and smell good on all. 

With so many fragrance brands currently on the market—and new ones rising to fame every day—it can be daunting to decide which ones to try. Before you visit your local retailer, we’ve narrowed down your search to make finding your next go-to spritz less of a chore. Whether you prefer creamy vanillas, skin-like musks, or something floral, there’s a perfume that’s sure to delight your senses. From Chanel’s timeless aromas to Kilian’s sultry scents, we’ve rounded up our 13 favorite perfume brands that continuously release rockstar fragrances.

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Chanel may be known for its timeless tweeds and interlocking Cs, but the birth of Chanel No. 5 in 1921 gave the fashion house a name in the fragrance world. The brand single-handedly transformed the way women wear fragrance with its heady, aldehyde-heavy scent made from multiple notes instead of a singular one—which was the standard at the time. 

Since then, the brand’s fragrance experts have dreamt up a slew of groundbreaking fragrances that span scent categories. Notable mentions include Chanel Chance Eau Tendre, a fruity floral that’s a total crowd-pleaser, and Coco Noir, an intoxicating, sexy scent made for after-hours. 



Dior’s first foray into perfume was a celebration of femininity in fashion. Inspired by Christian Dior’s infatuation with flowers, he launched Miss Dior, a fruity-chypre that was a tribute to his sister Catherine, a professional gardener.

Today, the brand continues to bring a beguiling mix of classic florals and spicy, sexy sprays. If you’re a fan of fruity florals, try the classic J'adore Eau de Parfum. Prefer something spicy and sweet? Give Dior Addict Eau de Parfum a whiff for its hypnotic vanilla and dark floral scent.


Tom Ford

Tom Ford’s cult-loved fragrances mirror the cool-girl-meets-retro-glamour aesthetic of his clothes. Ford’s obsession with the sultry black orchid flower led to the creation of his premier fragrance, Black Orchid, in 2006. Since then, the brand has become known for scents that walk the line between masculine and feminine. From the beautiful bottle designs to the industry-disrupting names, these perfumes are made to provoke. 

Not sure where to start? Black Orchid is a long-loved classic starring musk, sandalwood, and intoxicating black orchids. Prefer something sweet and fruity? Spritz on Lost Cherry, which is made of delectable black cherries, liqueur, bitter almond, and Turkish rose. Or, transport yourself to the Italian Riviera with Neroli Portofino’s mix of Tunisian neroli, Sicilian lemon, and bright florals.



This under-the-radar fragrance brand was founded by beauty sensation and entrepreneur Huda Katan and her sister Mona. The name, Kayali, which means “my imagination” in Arabic, was created to inspire people to mix and match perfumes to dream up unique scents. Beginning with four intoxicating smells, the brand educates its consumers on how to layer its basic scents to create a personalized fragrance blend. 

While the fragrances may be designed to layer, they stand tall on their own, too. The brand’s cult-loved Elixir rivals any French fashion house with its sultry floral mix of rose de mai absolute, jasmine sambac absolute, and patchouli. We also love Utopia Vanilla Coco, a coconut spiked vanilla that instantly sends us back to the beach. A fun fact: The numbers on the bottle denote how many iterations the brand went through to find the perfect formulation. 


Le Labo

From hotel lobbies to the chic fashionista you’ve passed on the street, there’s a solid chance you’ve come in contact with Le Labo’s iconic Santal 33. Le Labo, which means, “the laboratory” in French, was created by former L’Oreal executives Fabrice Penot and Eddie Rosch in 2006—and became an instant hit. From the labeling to the location to the customer’s names printed on the packaging, the Grasse-born, Nolita-based brand pays homage to the happenings inside a perfumer’s lab. 

The brand’s appreciation for base notes comes to life through its scent offerings like the cult-classic Santal 33, a creamy sandalwood, and Lys 41, a white floral with base notes of vanilla, woods, and musk.



This Swedish-founded fragrance house is a winning example of a niche brand that went mainstream. Founder Ben Gorham launched the luxury brand in 2006, after a meeting with a French fragrance director. With no formal training, Gorham mastered the art of translating memories and emotions into scents. From instant hits like the woody, aromatic Gypsy Water to Rose of No Man's Land, a rose-based floral, there are endless options to choose from. Plus, the minimal, sophisticated packaging offers an air of mystery.


Yves Saint Laurent

Yves Saint Laurent is iconic for its menswear designs for women, but fragrance is another category where the label shines. Since its first foray into beauty in the ‘70s, the fashion house, founded by Algeria-born Yves Saint Laurent in 1961, has created boldly-composed perfumes.

The brand’s original Opium perfume is no longer made, but its newer rendition stays true to the OG with an intoxicating blend of mandarin, bergamot, myrrh, jasmine, and deep amber. if you fancy something a bit more romantic, reach for Mon Paris, which offers sweet and floral notes of red berries, datura flower, and a base of white musk



Gucci’s fragrance line is equally as iconic as its interlocking Gs. Founded by Guccio Gucci in 1921, the Italian fashion house is well-known and loved for its impeccable craftsmanship. Today, under the helm of head designer Alessandro Michelle, the brand’s bold, romantic, and free-spirited essence comes to life through its classic fragrances. 

With offerings that span the spectrum of sultry to sweet to floral, you can find a fragrance to match your mood and aesthetic. Our favorites are Gorgeous Gardenia, a younger, fresher approach to a flower that’s often viewed as mature. We also adore the one-of-a-kind Mémoire D'Une Odeur, which consists of chamomile, jasmine, and vanilla. 


Jo Malone

Consider Jo Malone the OG brand of fragrance layering. The beloved label was brought to life in 1990 by London-born Jo Malone, who worked as a florist and gave facials in her kitchen before starting her eponymous line.

Today, the brand is known for its quirky pairings, versatile mixes, and unusual ingredients that come together to create spectacular scents. Wood Sage & Sea Salt is a fresh, woody option that melds the aromas of fresh salty sea-laden air with the woodiness of sage. The classic Peony & Blush Suede is a fruity floral composed of juicy red apple, peony, and soft blush suede. 



Guerlain is one of the oldest beauty brands in the world. It was originally founded by a well-known doctor and chemist named Pierre-Francois-Pascal Guerlain in 1828. The label even became the official perfumer for King Napoleon III. It was the first fragrance brand to use vanilla notes in 1925. 

But, you can thank the brand’s iconic Shalimar for the Guerlain we know and love today. The brand’s latest perfumes are nothing short of fabulous. Notable scents include the sweet gourmand perfume Mon Guerlain, which was inspired by Angelina Jolie, and La Petite Robe Noire, a delicious fruity floral inspired by the LBD.



Founded in 1952 by Gaby Aghion, this modern-femme womenswear brand is known for producing some iconic fashion pieces. Its perfumes are equally as memorable. In 1975, the brand launched its namesake Chloé fragrance—and the rest is history. 

Known for its sophisticated florals, Chloé reimagines these classic flowers with fresh twists. Try Chloé Naturelle for a sustainably sourced take on rose. Or, try one of the fragrances from the Atelier lineup; specifically, Atelier de Fleurs Vanilla Planifolia, which is a fresh take on vanilla that leans more floral than sweet. 


Killian Paris

Queen Rihanna’s favorite fragrance comes from Kilian’s lineup—so you know it's good. Founded by Kilian Hennessy—the grandson of the famed cognac-making family—in 2007, the eco-luxe brand is renowned for crafting scents that spark conversation. The fragrances fall into five categories that hit different types of notes from fresh to woody to sweet, and more. 

We recommend starting with the brand's orange-blossom-based scent, Love, Don't Be Shy, which is made up of neroli, orange blossom, and marshmallow. Angels’ Share is another must-try from the brand. It pays homage to Kilian's liquor-famed start with notes of cognac, oak, hazelnut, sandalwood, praline, and vanilla. The label promotes sustainability by way of refillable and reusable bottles. 


Maison Margiela Replica

Maison Margiela’s fragrance line was created to summon thoughts and feelings of special places, memories, and moments. With names like “By The Fireplace” and “In The Library,” the unique perfumes housed in apothecary-style bottles encompass the spirit of the Belgian-born fashion house’s unconventional principles and aesthetic. 

For a salty, fresh spritz, give Beach Walk a whirl for its notes of bergamot, heliotrope, and coconut milk. We also adore Lazy Sunday Morning, which features notes of lily of the valley, iris, and white musk. The scent is fresh, cozy, and reminiscent of a Sunday spent in bed.

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